Windsor Great Park is an historic landscape that welcomes visitors from across the world. To broaden its engagement with families and younger audiences, the Crown Estate wanted to create an immersive new attraction that could strengthen connections and generate additional income.
Our Role
We proposed a large-scale adventure play as the best way forward. From concept through to launch, we worked closely with the client to shape the vision, appoint the right design team and develop a robust business plan. Throughout the process we supported stakeholder engagement and provided strategic advice through the project steering group.
Outcomes
Opened in 2023, Adventure Play has fast become one of the UK’s most exciting outdoor play destinations. Exceeding income predictions, it has delighted families and enriched the Park’s offer while winning global recognition from the Themed Entertainment Association. Beyond its commercial success, the project has established a stronger connection between young audiences and the wider Estate, also helping minimise the impact of unmanaged visitation on the historic landscape.
