In 2003 Sellar Property Group secured planning permission for what was then London Bridge Tower, with a requirement for public access to the top. The challenge was how to create a compelling visitor offer while securing funding and defining long-term operations.
Our Role
We worked alongside the developers to design the concept for a world-class viewing experience. This included feasibility studies, demand forecasting and financial planning, followed by operational and interpretive planning once financing was secured. We advised on the operating model, supported the CEO with recruitment, budget setting and business planning, and oversaw delivery elements such as admissions, branding, digital strategy and launch planning.
Outcomes
The View from The Shard opened in 2013 to strong acclaim, attracting almost one million visitors in its first year, in line with projections. Once the foundation was firmly in place, the in-house team successfully took over, building on the framework provided. Today, with the initial launch phase complete, the attraction is evolving into a destination not only for sightseeing but also as a venue for events.
